:root{--primary:#0b4b7a;--primary-dark:#07395f;--accent:#119b84;--ink:#203b4c;--muted:#64748b;--soft:#f4f8fc;--line:#dfe7f0;--navy:#071f35}html{scroll-behavior:smooth}body{font-family:system-ui,-apple-system,"Segoe UI",sans-serif;color:var(--ink);background:#fff;line-height:1.65}.navbar{box-shadow:0 4px 18px rgba(15,23,42,.04)}.navbar-brand{letter-spacing:-.02em}.brand-mark{display:inline-grid;place-items:center;width:38px;height:38px;border-radius:11px;background:linear-gradient(135deg,var(--primary),var(--accent));color:#fff;font-weight:800}.nav-link{font-weight:600;color:#334155}.dropdown-menu{border-color:var(--line);box-shadow:0 14px 30px rgba(15,23,42,.09)}.btn{border-radius:10px;font-weight:700}.btn-primary{background:var(--primary);border-color:var(--primary)}.btn-primary:hover{background:var(--primary-dark);border-color:var(--primary-dark)}.btn-outline-primary{color:var(--primary);border-color:var(--primary)}.hero-section{background:radial-gradient(circle at 90% 15%,rgba(8,185,168,.12),transparent 30%),linear-gradient(135deg,#f8fbff 0%,#eef6ff 55%,#fff 100%);border-bottom:1px solid var(--line);overflow:hidden}.hero-section h1{letter-spacing:-.045em;line-height:1.04;max-width:800px}.eyebrow,.section-heading>span{color:var(--primary);font-size:.78rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase}.visual-card{background:#fff;border:1px solid var(--line);border-radius:24px;padding:12px;box-shadow:0 18px 50px rgba(15,23,42,.08);overflow:hidden}.visual-card img{width:100%;height:auto;display:block;border-radius:16px}.hero-visual{transform:rotate(1deg)}.indicator-strip{padding:2rem 0;background:var(--navy);color:#fff}.indicator-strip strong{font-size:1.15rem}.indicator-list{display:flex;justify-content:center;gap:.65rem;flex-wrap:wrap;margin-top:1rem}.indicator-list span{padding:.4rem .8rem;border:1px solid rgba(255,255,255,.2);border-radius:999px;color:#dcecff;font-size:.9rem}.section-space{padding:5.5rem 0}.bg-soft{background:var(--soft)}.section-heading{max-width:760px}.section-heading h2{font-size:clamp(2rem,4vw,2.85rem);letter-spacing:-.035em;line-height:1.1;margin-top:.55rem}.section-heading p{color:var(--muted);font-size:1.05rem}.section-heading.light h2{color:#fff}.section-heading.light p{color:#cbd5e1}.check-list{list-style:none;padding:0;margin:1.4rem 0}.check-list li{position:relative;padding:.42rem 0 .42rem 1.8rem;color:#475569}.check-list li:before{content:"✓";position:absolute;left:0;top:.4rem;color:var(--accent);font-weight:900}.check-list.columns{columns:2;column-gap:2rem}.check-list.columns li{break-inside:avoid}.highlight-copy{padding:1rem 1.2rem;border-left:4px solid var(--accent);background:#f0fdfa;font-weight:700;border-radius:0 12px 12px 0}.flow-card{background:var(--navy);color:#fff;border-radius:24px;padding:2.2rem;text-align:center;box-shadow:0 18px 45px rgba(7,27,51,.16)}.flow-card>strong{font-size:1.6rem}.flow-card>span{display:block;color:var(--accent);font-size:2rem}.flow-tags{display:grid;grid-template-columns:repeat(2,1fr);gap:.8rem}.flow-tags b{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.14);border-radius:12px;padding:.85rem}.feature-stack article{padding:1rem 0;border-bottom:1px solid var(--line)}.feature-stack h3{font-size:1.1rem;margin:0 0 .2rem}.feature-stack p{color:var(--muted);margin:0}.image-grid{display:grid;gap:1rem}.image-grid.two{grid-template-columns:repeat(2,1fr)}.image-grid img{width:100%;aspect-ratio:1/1;object-fit:cover;background:#fff;border:1px solid var(--line);border-radius:18px;padding:6px;box-shadow:0 10px 30px rgba(15,23,42,.06)}.text-link{color:var(--primary);font-weight:800;text-decoration:none}.text-link:hover{text-decoration:underline}.nps-sample{display:grid;grid-template-columns:repeat(4,1fr);gap:.7rem;margin:1.5rem 0}.nps-sample>div{background:var(--soft);border:1px solid var(--line);border-radius:14px;padding:1rem;text-align:center}.nps-sample strong,.nps-sample span{display:block}.nps-sample strong{font-size:1.35rem}.nps-sample span{font-size:.75rem;color:var(--muted)}.nps-sample .score{background:#eaf8f6}.analytics-section{background:linear-gradient(135deg,#071b33,#0d3158);color:#fff}.kpi-grid{display:grid;grid-template-columns:repeat(7,1fr);gap:.8rem}.kpi-grid>div{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.13);border-radius:15px;padding:1rem}.kpi-grid span,.kpi-grid strong{display:block}.kpi-grid span{font-size:.78rem;color:#b8c9dc}.kpi-grid strong{font-size:1.35rem;margin-top:.25rem}.dashboard-wide{max-width:900px;margin-inline:auto}.correlation-lines{display:grid;gap:.8rem;margin-top:1.5rem}.correlation-lines>div{display:flex;align-items:center;justify-content:space-between;background:var(--soft);border:1px solid var(--line);border-radius:14px;padding:1rem 1.2rem}.correlation-lines span{color:var(--accent);font-size:1.3rem}.compare-box{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:1rem}.compare-box>div{border:1px solid var(--line);border-radius:20px;padding:2rem;background:#fff;box-shadow:0 12px 35px rgba(15,23,42,.06)}.compare-box span,.compare-box strong{display:block}.compare-box span{color:var(--muted)}.compare-box strong{font-size:1.7rem;color:var(--primary);margin-top:.5rem}.compare-box em{font-weight:800;color:var(--muted)}.step-card{border:1px solid var(--line);border-radius:18px;padding:1.4rem;background:#fff;height:100%}.step-card b{display:grid;place-items:center;width:44px;height:44px;border-radius:12px;background:#e8f2ff;color:var(--primary)}.step-card h3{font-size:1rem;margin-top:1rem}.step-card p{font-size:.9rem;color:var(--muted);margin-bottom:0}.steps-five>.col{min-width:190px}.sector-tags{display:flex;flex-wrap:wrap;gap:.7rem;margin-top:1.5rem}.sector-tags span{background:#edf6ff;color:#184d80;border-radius:999px;padding:.5rem .9rem;font-weight:700;font-size:.9rem}.comparison-table{max-width:850px;margin-inline:auto;background:#fff;border:1px solid var(--line);border-radius:20px;overflow:hidden;box-shadow:0 14px 40px rgba(15,23,42,.06)}.comparison-table>div{display:grid;grid-template-columns:1fr 1fr}.comparison-table>div span,.comparison-table>div strong{padding:.85rem 1.2rem;border-bottom:1px solid var(--line)}.comparison-table>div strong{color:#0f766e;background:#f0fdfa}.comparison-head{background:var(--navy);color:#fff;font-weight:800}.comparison-head span{border:0!important}.plans-section{background:#071525;color:#fff}.plan-card{position:relative;color:var(--ink);display:flex;flex-direction:column;border:1px solid var(--line);border-radius:22px;padding:1.8rem;background:#fff}.plan-card.featured{border:2px solid var(--accent);transform:translateY(-8px);box-shadow:0 20px 50px rgba(8,185,168,.15)}.recommended{position:absolute;right:1rem;top:1rem;background:#e8faf7;color:#087f72;border-radius:999px;padding:.35rem .7rem;font-size:.72rem;font-weight:800}.plan-card h3{font-size:1.3rem;padding-right:5rem}.plan-description{color:var(--muted);min-height:48px}.price{font-size:2rem;font-weight:800;margin:1.2rem 0}.price small{font-size:.85rem;color:var(--muted);font-weight:500}.plan-list{list-style:none;padding:0;margin:0 0 1.5rem}.plan-list li{padding:.55rem 0;border-bottom:1px solid var(--line);font-size:.92rem}.plan-comparator{background:#fff;color:var(--ink);border-radius:20px;padding:1.5rem;overflow:hidden}.plan-comparator .table>:not(caption)>*>*{padding:.85rem}.icon-visual img{object-fit:contain;max-height:360px}.faq-wrap{max-width:900px}.accordion-item{border-color:var(--line)}.accordion-button{font-weight:700}.accordion-button:not(.collapsed){background:#edf5ff;color:var(--primary-dark);box-shadow:none}.cta-section{background:linear-gradient(135deg,var(--primary-dark),var(--primary));color:#fff}.cta-section h2{font-size:clamp(2rem,4vw,3rem);letter-spacing:-.03em}.cta-section p{font-size:1.1rem;color:#e7efff}.cta-microcopy{font-size:.85rem;margin-top:1rem;color:#dce8ff}.footer-public{padding:1.5rem 0;background:#050d18;color:#aeb7c6;font-size:.9rem}.registration-page{background:#f6f8fc;min-height:100vh}.registration-card,.registration-summary{background:#fff;border:1px solid var(--line);border-radius:22px;padding:2rem}.registration-summary{top:100px}.registration-summary .price{font-size:1.8rem}.registration-card .form-control,.registration-card .form-select{min-height:48px}.registration-card .form-check-input{width:1.15rem;height:1.15rem}@media(max-width:1199.98px){.kpi-grid{grid-template-columns:repeat(4,1fr)}}@media(max-width:991.98px){.navbar .btn{margin-top:.5rem;width:100%}.section-space{padding:4rem 0}.hero-visual{transform:none}.kpi-grid{grid-template-columns:repeat(2,1fr)}.plan-card.featured{transform:none}.steps-five>.col{flex:0 0 50%}}@media(max-width:575.98px){.hero-section .display-4{font-size:2.5rem}.section-space{padding:3.5rem 0}.check-list.columns{columns:1}.image-grid.two{grid-template-columns:1fr}.nps-sample{grid-template-columns:repeat(2,1fr)}.kpi-grid{grid-template-columns:1fr 1fr}.compare-box{grid-template-columns:1fr;text-align:center}.steps-five>.col{flex:0 0 100%}.comparison-table{font-size:.85rem}.comparison-table>div span,.comparison-table>div strong{padding:.7rem}.registration-card,.registration-summary{padding:1.35rem}}

/* V09_7_8: identidad visual y microinteracciones de landing */
.landing-logo{display:block;width:clamp(150px,19vw,235px);height:auto;max-height:62px;object-fit:contain;object-position:left center}.navbar-brand{display:flex;align-items:center;margin-right:1.4rem}.navbar{border-bottom-color:#dce8ed!important}.hero-section{background:radial-gradient(circle at 86% 16%,rgba(17,155,132,.16),transparent 32%),linear-gradient(135deg,#f5fbff 0%,#eaf4f7 56%,#fff 100%)}.btn-primary{box-shadow:0 6px 18px rgba(11,75,122,.15)}.btn-primary:hover{box-shadow:0 10px 24px rgba(11,75,122,.24)}.indicator-strip{padding:2.4rem 0;background:linear-gradient(115deg,#071f35 0%,#0b4b7a 70%,#096e70 100%);position:relative;overflow:hidden}.indicator-strip:before{content:'';position:absolute;inset:-120% auto auto -10%;width:45%;aspect-ratio:1;border:1px solid rgba(255,255,255,.09);border-radius:50%;pointer-events:none}.indicator-strip .container{position:relative}.indicator-strip strong{display:block;font-size:clamp(1.3rem,2vw,1.55rem);letter-spacing:-.015em}.indicator-list{margin-top:1.2rem;gap:.8rem}.indicator-list a{display:inline-flex;align-items:center;justify-content:center;min-width:74px;padding:.55rem 1.15rem;border:1px solid rgba(255,255,255,.34);border-radius:999px;background:rgba(255,255,255,.07);color:#fff;text-decoration:none;font-size:.94rem;font-weight:650;transition:transform .25s ease,background .25s ease,border-color .25s ease,box-shadow .25s ease}.indicator-list a:hover,.indicator-list a:focus-visible{transform:translateY(-3px);background:rgba(17,155,132,.32);border-color:#51d9c4;box-shadow:0 8px 20px rgba(0,0,0,.15)}.visual-card,.step-card,.feature-stack article,.flow-tags b,.image-grid img,.kpi-grid>div,.plan-card,.nps-sample>div,.compare-box>div{transition:transform .32s ease,box-shadow .32s ease,border-color .32s ease,background .32s ease}.visual-card:hover,.step-card:hover,.plan-card:not(.featured):hover,.compare-box>div:hover{transform:translateY(-7px);box-shadow:0 20px 48px rgba(7,45,74,.15);border-color:rgba(17,155,132,.45)}.hero-visual:hover{transform:translateY(-6px) rotate(0deg)}.plan-card.featured:hover{transform:translateY(-13px);box-shadow:0 24px 55px rgba(17,155,132,.22)}.feature-stack article:hover{padding-left:12px;background:#f2faf9;border-radius:10px}.image-grid img:hover{transform:translateY(-5px) scale(1.025);box-shadow:0 16px 32px rgba(7,45,74,.15);border-color:var(--accent)}.flow-tags b:hover,.kpi-grid>div:hover,.nps-sample>div:hover{transform:translateY(-4px);border-color:var(--accent)}.floating-action{position:fixed;right:22px;bottom:24px;z-index:1040;display:flex;align-items:center;gap:12px;padding:11px 16px 11px 11px;background:linear-gradient(130deg,#0b4b7a,#087a79);color:#fff;text-decoration:none;border:1px solid rgba(255,255,255,.2);border-radius:100px;box-shadow:0 12px 35px rgba(5,38,62,.28);transition:transform .25s ease,box-shadow .25s ease}.floating-action:hover,.floating-action:focus-visible{color:#fff;transform:translateY(-5px);box-shadow:0 17px 38px rgba(5,38,62,.35)}.floating-action-icon{display:grid;place-items:center;width:43px;height:43px;border-radius:50%;background:rgba(255,255,255,.16);font-size:1.6rem;font-weight:700}.floating-action-label{display:flex;flex-direction:column;font-size:.88rem;line-height:1.25;font-weight:800}.floating-action-label small{font-size:.73rem;font-weight:500;color:#d5f5ee;margin-top:3px}.reveal-on-scroll{opacity:0;transition:opacity .65s ease,translate .65s cubic-bezier(.2,.75,.2,1);will-change:opacity,translate}.reveal-on-scroll.reveal-up{translate:0 36px}.reveal-on-scroll.reveal-down{translate:0 -30px}.reveal-on-scroll.reveal-left{translate:-38px 0}.reveal-on-scroll.reveal-right{translate:38px 0}.reveal-on-scroll.is-visible{opacity:1;translate:0 0}@media(max-width:575.98px){.landing-logo{width:158px}.indicator-strip{padding:2.15rem 0}.indicator-list{gap:.55rem}.indicator-list a{padding:.45rem .8rem;font-size:.84rem;min-width:0}.floating-action{right:14px;bottom:14px;padding:9px}.floating-action-icon{width:43px;height:43px}.floating-action-label{display:none}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal-on-scroll{opacity:1!important;translate:0 0!important;transition:none!important}.visual-card,.step-card,.feature-stack article,.flow-tags b,.image-grid img,.kpi-grid>div,.plan-card,.nps-sample>div,.compare-box>div,.floating-action,.indicator-list a{transition:none!important}}

/* V09_7_9: visualización de analytics y marca en registro */
.analytics-section .kpi-grid{grid-template-columns:repeat(4,minmax(0,1fr));gap:1rem;max-width:1050px;margin-inline:auto}
.analytics-section .kpi-grid>div{min-height:112px;padding:1.25rem;border-radius:18px;background:linear-gradient(145deg,rgba(255,255,255,.13),rgba(255,255,255,.055));border:1px solid rgba(255,255,255,.2);transition:transform .25s ease,box-shadow .25s ease,border-color .25s ease}
.analytics-section .kpi-grid>div:hover{transform:translateY(-6px);border-color:rgba(32,199,164,.75);box-shadow:0 18px 34px rgba(0,0,0,.18)}
.analytics-section .kpi-grid strong{font-size:clamp(1.55rem,2.5vw,2.1rem);color:#fff}
.analytics-demo-note{text-align:center;color:#b9d0e1;font-size:.78rem;margin:1rem 0 0}
.analytics-trend{max-width:1050px;margin-inline:auto;padding:1.4rem 1.6rem;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.16);border-radius:20px}
.analytics-trend-head{display:flex;justify-content:space-between;gap:1rem;align-items:center;margin-bottom:1rem}.analytics-trend-head span{color:#b9d0e1;font-size:.8rem}
.analytics-trend svg{width:100%;height:180px;display:block}.analytics-legend{display:flex;gap:1.5rem;justify-content:center;color:#cbdcec;font-size:.82rem}.analytics-legend span{display:inline-flex;align-items:center;gap:.45rem}.analytics-legend i{display:inline-block;width:10px;height:10px;border-radius:50%}.legend-otd{background:#20c7a4}.legend-csat{background:#65b4f7}
.registration-brand-logo{width:190px;max-width:45vw;height:auto;display:block;object-fit:contain}
@media(max-width:767.98px){.analytics-section .kpi-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.analytics-trend{padding:1rem}.analytics-trend svg{height:140px}}
@media(prefers-reduced-motion:reduce){.analytics-section .kpi-grid>div{transition:none}.analytics-section .kpi-grid>div:hover{transform:none}}